Another great outcome
Adaptive to prospective student interests
From the front end, the platform has enabled Insight to develop UWA’s Future Students Website that intelligently surfaces personalised content to users, through profiling users against 1 of the 9 UWA student personas. This is achieved through the developed information architecture and wireframes.
Together, the platform and the website strongly enhances UWA’s ability to be more responsive and adaptive to the individual interests of prospective students, from initial search and evaluation of UWA courses, through to online application and process tracking.
Insight’s engagement also extended to the development of recruitment and decision support tools, including:
• The Career Voyager Tool – to suggest different career pathways to a user based on the answers they provide to a series of questions about strengths, values, interests, education and abilities. UWA courses are then recommended study pathways, providing engagement with prospective students early on their discovery journey, in a relevant and meaningful way.
• The Agent Portal – a comprehensive tool that opens a direct communications channel for recruitment and enables international agents to individually curate the website experience for high-value international students.
• Course Catalogue – delivering automated course information synchronisation from systems of record to Sitecore, with the ability to enrich the course information with personalised content that adapts to the future students' location and preferences.
• Migration of a number of UWA’s Sitecore websites to best practice architectural framework principles (Helix) for Sitecore, to drive consistency of solution development on the platform to enable faster and more supported upgrades moving forward.
"We wanted to create a Smart Campus to offer them a much easier experience. We’re wanting to go from prospective students all the way through to alumni. From a content point of view, we are presenting exactly what people are after, and also from a data analytics point of view, we can start to learn what people are looking for, and making better decisions moving forward based on that." - Aaron Collyer, Head of Digital & Creative Services, UWA